Choose the art you love. Share it. Earn.
Pick one piece from the gallery you would actually hang. We hold the order while your creator account and unique code are set up. You earn on eligible attributed sales.
See how it worksYour first print
Choose one print from the gallery. Every piece comes in six sizes, from Small at 14 by 18 inches up to Collector at 42 by 62. Helm + Oar then adds a second print, chosen by the brand.






































The Endless Frame opens from the front. Swap the print in seconds, no tools, nothing off the wall. That is why two prints matter: one frame, two pieces, two rooms.
How it works
01Pick one piece from the gallery you would actually hang, and place the order through the store.
02Your order stays on hold while setup happens. Reply in LTK with the order number and your earning option. Helm + Oar sets up your creator account and unique code.
03Helm + Oar adds a second print, chosen by the brand to feature strategically, and releases the order for fulfillment.
Pick the option that fits your audience. You confirm it in LTK during setup, and Helm + Oar creates your unique code.
AOption A
0% audience discount
You earn 15% commission on eligible attributed sales. Best when your audience buys at full price.
BOption B
25% audience discount
Your audience gets 25% off. You earn 10% commission on eligible attributed sales. Best when a discount drives more orders.
You choose one option during setup by replying in LTK. Helm + Oar creates the unique code tied to your choice.
The relationship path
Tiers are separate from your commission choice. They combine distinct attributed customers, attributed revenue, completed campaign commitments, and consistency over time. A single high-value sale cannot skip the relationship journey. Once a tier is earned, it does not move backward.
1Approved account and setup complete
Unique code and link, creator resource kit, and a two-print welcome gift.
2Launch commitments complete · 2 distinct customers · $3,000 attributed revenue
Early access to new releases, and feature consideration.
35 distinct customers · $10,000 attributed revenue · active across 60 days
Additional art allowance, priority collaborations, and input on future shoots.
410 distinct customers · $25,000 attributed revenue · 90-day consistency · mutual ambassador approval
Ongoing gift allowance, paid campaign opportunities, and a standing ambassador relationship.
Tiers unlock on the combined criteria, not on any single sale. Your commission option (A or B) is chosen separately during setup and can continue at any tier.
Support
A simple path from setup to steady growth. Required deliverables are agreed before gifting. Everything else below is optional inspiration.
Confirm your earning option, unique code and link, tags, disclosure guidance, and the agreed deliverables.
Delivery check-in, styling and unboxing prompts, product talking points, brand story, asset library, and trackable links.
Friendly reminders, performance recap, next-tier progress, and an optional honest-review link. Reviews are never required to be positive and are never exchanged for rewards.
Creator resource kit includes product facts, brand story, content prompts, approved assets, links, handles, disclosure guide, and support contact.
Examples, for inspiration
These are examples of how creators have styled and shared Helm + Oar. Posting content is not required unless it is separately agreed in a specific LTK campaign.
Great Large Format Prints. We ordered "Whitewater" along with four (4) other prints....all in the large format 46" x 32" They are all look exactly as they appear on the website and are great pieces for some large wall spaces. Super happy with our purchases
Good quality. Great print, I’ve been buying art for the office from various online places, Helm and Oar has the best quality frames, fit and finish. Artwork is top notch as well.
The bigger the better. Ordered this and it’s exactly as pictured- I ordered the size I needed for my space but I think this would be even better the larger you go
Sailing picture. I was very happy with the art work and the quality of shipping. It arrived in perfect condition.
Beautiful, well made, fast shipping.. Not the cheapest, but happy with the quality and build of this print.
Karen. This print truly brings the photograph to life just as I had hoped. Would definitely order again.
Two prints are included: one you choose from the gallery, and a second selected by Helm + Oar to feature something strategic for the brand.
You choose one earning option during setup: 15% commission with no audience discount, or 10% commission with a 25% audience discount. Commission is paid on eligible attributed sales only.
Your order is placed and held. It is not fulfilled until you reply in LTK with your order number and earning choice, and your creator account and unique code are set up and confirmed to you in writing.
Content requirements, if any, are agreed separately in the LTK campaign. This programme is a creator partnership, not a flat fee for posting.
Questions creators ask
Helm + Oar is a lifestyle fine art gallery. Every piece is printed with archival Giclée inks and framed in The Endless Frame, solid white oak that opens from the front. A new print goes in within seconds. This is a wall art affiliate program built around art you would hang yourself. It is made for creators who share their homes, their style and their interior design work.
You choose one earning option during setup, and it applies to every eligible sale. Option A pays 15% commission while your audience pays full price. Option B pays 10% commission, and your audience receives 25% off. Commission is calculated on the amount actually paid for products, after discounts and refunds, and excludes shipping, taxes and gift card purchases.
Creators invited through LTK join through that campaign and do not need to apply again. If you were not part of the invite, you are welcome to apply on this page. A real person reads every application, and you hear back either way.
Invited LTK creators receive a $2,000 Helm + Oar gift card to choose one piece from the gallery. We then add a second print, chosen by us, and ship both together. The gift is not payment for any post, and it never counts toward your earnings or tiers.
Once setup is complete, you receive a personal code and a tracked link. An eligible sale is a paid order placed by someone else through your code or link. Your own orders, your gift, orders from your household, and orders that are cancelled, returned or refunded do not count.
We confirm your earnings each month, once the orders behind them can no longer be returned or refunded. Payment is made by the method we agree with you during setup.
No. There is no required number of posts unless we agree on one in writing for a specific LTK campaign. We ask that you share your genuine experience in your own voice and tag @helmandoar so we can find your work.
Each time you share, disclose the relationship clearly, for example “Gifted by Helm + Oar” or #ad. Place it where people see it before they scroll on, and say it out loud in videos. The Federal Trade Commission’s Endorsement Guides and each platform’s own rules apply.
The current campaign runs through LTK, and invited creators complete setup there by replying with their order number and earning option. If you create home decor or interior design content elsewhere, the application below is the place to start.
You do not need to apply again. Head to the gallery, pick the print you want, and place the order through the store.
Then reply in LTK with:
Helm + Oar will set up your creator account and unique code, add a second print, and release the package. Your order stays on hold until setup is complete.
For creators interested in Helm + Oar who were not part of the current LTK invite. Three minutes. A real person reads every application and you hear back either way.
A person will read it and come back to you either way. Nothing else is needed from you right now.