Your first print
Pick a piece you actually love.
Choose from the gallery. Every piece comes in six sizes, from Small at 14 by 18 inches up to Collector at 42 by 62. Helm + Oar then adds a second print, chosen by the brand.
679pieces in the gallery
Choose the art you love. Share it. Earn.
Choose the art you would actually hang. We hold the order while your creator account and unique code are set up. You earn 10% on eligible sales, and your audience saves 25%.
See your checklistYour first print
Choose from the gallery. Every piece comes in six sizes, from Small at 14 by 18 inches up to Collector at 42 by 62. Helm + Oar then adds a second print, chosen by the brand.
The Endless Frame opens from the back on a proprietary open and close tray. You can swap and store your art in seconds, without ever replacing the frame. That is why two prints matter: one frame, two pieces, two rooms.
Your checklist
Four steps. Each begins with something we send you and ends with what we ask of you. Follow them in order, and your pieces ship, your code goes live, and your audience meets the art through you.
You receiveOur LTK invitation, then a $2,000 gift card by email
Accept the Helm + Oar offer inside LTK. When your gift card arrives, choose the pieces you would hang in your own home from the gallery, up to the value of the card. Check out at helmandoar.com with the gift card. In return, your first three posts unlock your commission. Stories are welcome, but they do not count toward the three.
You receiveYour order confirmation and our welcome email
Reply with your order number. Then sign the creator agreement from the link in our welcome email. Your order is held until both are done, so this is the step that starts production.
You receiveYour code and link, then your pieces plus a second print chosen by us
Follow @helmandoar on Instagram, Facebook and Pinterest, so we can find your posts and tag you back. Your order usually arrives ready to hang within 10 to 12 business days. Hang it, switch to the second print, and film the moment.
You receiveContent prompts, then commission on eligible sales, paid through Shopify Collabs
Post your room in your own voice, using the guide below. Your first three posts unlock your commission. Every post carries your disclosure, your tag, and your code or link. Each new room or swap is a reason to share again, and your tier grows with the customers you bring.
You earn 10% on every eligible sale, and your audience saves 25% through your code or link. Commission is paid through Shopify Collabs.
For you
On every eligible sale
Paid through Shopify Collabs, once your first three qualifying posts are live.
For your audience
With your code or link
A warm welcome to the gallery for the people who follow your home.
Your code and link are created during setup. Your first three qualifying posts unlock payment of your commission.
The relationship path
Tiers are separate from your commission choice. They combine distinct attributed customers, attributed revenue, completed campaign commitments, and consistency over time. A single high-value sale cannot skip the relationship journey. Once a tier is earned, it does not move backward.
1Approved account and setup complete
Unique code and link, creator resource kit, and a welcome gift.
2Launch commitments complete · 2 distinct customers · $3,000 attributed revenue
Early access to new releases, and feature consideration.
35 distinct customers · $10,000 attributed revenue · active across 60 days
Additional art allowance, priority collaborations, and input on future shoots.
410 distinct customers · $25,000 attributed revenue · 90-day consistency · mutual ambassador approval
Ongoing gift allowance, paid campaign opportunities, and a standing ambassador relationship.
Tiers unlock on the combined criteria, not on any single sale. Your 10% commission and 25% audience discount continue at every tier.
Support
A simple path from setup to steady growth. Required deliverables are agreed before gifting. Everything else below is optional inspiration.
Confirm your unique code and link, tags, disclosure guidance, and the agreed deliverables.
Delivery check-in, styling and unboxing prompts, product talking points, brand story, asset library, and trackable links.
Friendly reminders, performance recap, next-tier progress, and an optional honest-review link. Reviews are never required to be positive and are never exchanged for rewards.
Creator resource kit includes product facts, brand story, content prompts, approved assets, links, handles, disclosure guide, and support contact.
Examples, for inspiration
These are examples of how creators have styled and shared Helm + Oar. Use them as inspiration for your own room.
Great Large Format Prints. We ordered "Whitewater" along with four (4) other prints....all in the large format 46" x 32" They are all look exactly as they appear on the website and are great pieces for some large wall spaces. Super happy with our purchases
Good quality. Great print, I’ve been buying art for the office from various online places, Helm and Oar has the best quality frames, fit and finish. Artwork is top notch as well.
The bigger the better. Ordered this and it’s exactly as pictured- I ordered the size I needed for my space but I think this would be even better the larger you go
Sailing picture. I was very happy with the art work and the quality of shipping. It arrived in perfect condition.
Beautiful, well made, fast shipping.. Not the cheapest, but happy with the quality and build of this print.
Karen. This print truly brings the photograph to life just as I had hoped. Would definitely order again.
Invited creators receive a $2,000 gift card for any pieces they choose from the gallery, up to its value. Helm + Oar adds a second print, selected to feature something strategic for the brand.
You earn 10% commission on eligible attributed sales, and your audience receives 25% off through your code or link. Commission is paid through Shopify Collabs.
Your order is placed and held. It is not fulfilled until you reply with your order number and sign the creator agreement, and your creator account and unique code are set up and confirmed to you in writing.
We expect you to share your pieces once they arrive, following the checklist on this page. Your first three qualifying posts unlock your commission. This programme is a creator partnership, not a flat fee for posting.
Questions creators ask
Helm + Oar is a lifestyle fine art gallery. Every piece is printed with archival Giclée inks and framed in The Endless Frame, solid white oak that opens from the back on a proprietary tray, so a new print goes in within seconds. This is a wall art affiliate program built around art you would hang yourself. It is made for creators who share their homes, their style and their interior design work.
You earn 10% commission on every eligible sale, and your audience receives 25% off through your code or link. Commission is calculated on the amount actually paid for products, after discounts and refunds, and excludes shipping, taxes and gift card purchases.
Follow the checklist on this page: accept the offer, place your order with the gift card, reply with your order number, sign the agreement, follow @helmandoar, and share your pieces once they arrive. Your first three posts unlock your commission. Every post needs a clear disclosure, a tag, and your code or link.
On posts and Reels, tap Tag people, then Invite collaborator, and add @helmandoar. Once we accept, the post shows on both profiles. On Stories, add a mention sticker for @helmandoar and a link sticker with your tracked link.
Creators invited through LTK join through that campaign and do not need to apply again. If you were not part of the invite, you are welcome to apply on this page. A real person reads every application, and you hear back either way.
Invited LTK creators receive a $2,000 Helm + Oar gift card to choose any pieces from the gallery, up to its value. We then add a second print, chosen by us, and ship everything together. The gift is not payment for any post, and it never counts toward your earnings or tiers.
Once setup is complete, you receive a personal code and a tracked link. An eligible sale is a paid order placed by someone else through your code or link. Your own orders, your gift, orders from your household, and orders that are cancelled, returned or refunded do not count.
Through Shopify Collabs. After setup, we invite you to Collabs, where you create a free account, add your payout details and see your sales and earnings. Commission is paid after a holding period, currently 30 days, so returns can clear, once your first three qualifying posts are live. We ask for a tax form, such as a W-9, before your first payment.
Your first three qualifying posts unlock your commission. A qualifying post is a feed post, Reel, video or Pin that features your pieces, carries your disclosure, tags @helmandoar, and stays up for at least 90 days. Stories do not count toward the three. Your commission is recorded from your first sale and held until all three are live.
Each time you share, disclose the relationship clearly. Because you earn commission, say so, not only that the pieces were gifted, for example “Gifted by Helm + Oar. I earn a commission if you buy through my link or code.” Place it where people see it before they scroll on, say it out loud in videos, and turn on the platform’s paid partnership setting where there is one. The Federal Trade Commission’s Endorsement Guides and each platform’s own rules apply.
The current campaign runs through LTK, and invited creators complete setup there by replying with their order number and signing the agreement. If you create home decor or interior design content elsewhere, the application below is the place to start.
You do not need to apply again. Head to the gallery, choose your pieces with your gift card, and place the order through the store.
Then reply in LTK with your order number, and sign the creator agreement from our welcome email.
Helm + Oar will set up your creator account and unique code, add a second print, and release the package. Your order stays on hold until setup is complete.
For creators interested in Helm + Oar who were not part of the current LTK invite. Three minutes. A real person reads every application and you hear back either way.
A person will read it and come back to you either way. Nothing else is needed from you right now.
